I am thrilled to share the journey behind the creation of the logo and brand identity for the International Family Enterprise Centre affiliated with Taylor's University, under the visionary leadership of Dr Feranita. The concept for IFEC's logo draws inspiration from a tree with exceptionally strong roots. Just like a well-nourished tree that can bear fruit for generations, IFEC aims to provide the knowledge, guidance, and resources necessary for family businesses to flourish and endure through time. Our partnership extended to creating a cohesive brand identity, including folders, notepads, and more.
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