We are on a mission to make your brand stories easy to love. We take pride in creating bespoke design you will love over and over again.

Our office mascots

The things we do,
we do them well.


Logo & Identity
Art Direction
Design Production
Brand Guidelines


Live Sketching

Brand Strategy

Customer Experience
Consumer Insights

Digital Content

Social Media Posts
Web Banners

1. Identify

Everything starts with that first conversation. Tell me all about your vision, goals, and what gets you excited. We are going to put all these elements together, and work around what areas you would like to solve.

2. Discovery

To make sure both our visions and ideas are aligned, we will proceed to visualize or find references of what you like. Feel free to bring everything in to have an even clearer picture.

3. Planning

Once you are good to proceed, we will delve deeper into budget, timeline and the number of collaterals that you need.

4. Visualization

Given that all is in order, we get to the good part, your first visuals. Turnaround time varies depending on your project.

5. Feedback

Once we presented the visuals, feel free to give feedback based on it. This will go back and forth for a set amount of changes until you are happy with the outcome.

6. Launch

After your final approval, we will proceed to prep for final artwork and proceed with the necessary. Finally your project is launched!

Our Process

First things first, coffee and conversation. The process will be as open and fuss-free as possible, from visualization to the final product. We can't wait to create something amazing for you!

Meet the founder, Chooi Ling

With almost 20 years experience, Chooi Ling chose courage and set up Crimsonistic in the thick of the pandemic. Well versed in both digital art and traditional mediums, she endeavors to merge watercolour appreciation with digital experiences. Having worked in boutique agencies and corporate companies, rest assured she knows how to get things done.

We are a creative endeavor that specialises in premium design and illustrations, using print media. We help both individuals and high-end businesses create bespoke watercolour illustrations that stand out and are hard to forget.


Years of Experience


Projects Completed


Award Nominations

We know that when you truly want to invest in something, it has to feel good on all aspects. Whatever it is that you are seeking help with, rest assured you are in safe hands. We believe in making honest good design work for you, and not just pinching from a free template. Stand out for being the unique brand that you are!

Quietly Amazing

That is the motto we live by. Too often we are overwhelmed by products or brands that need to shout to get some attention. True confidence is rooted and quiet.


Are you tired of playing safe? Having your brand look a certain way because it's trending? We are in it for the long run, not just a passing phase. The time is right for you step inside a world of contemporary styles that speak to your audience.

15+ years of

More about us

Some of our recent clients

Love Chooi Ling for her beautiful art and her clever ability to cultivate and enrich my creative ideas. This lady's outstanding EQ creates a comfortable working relationship with great synergy.

Karen C.
Founder, Kitchen Confidante

Chooi Ling has been helping my company design a range of impressive marketing materials and advertisements over the past 6 years. She always took time to understand our marketing needs, and deliver great design work within tight timelines. I would highly recommend her to anyone looking for design services!

Mr. Kuah
Director, Sheng Academy

I’ve been dealing with Chooi Ling for multiple projects for the past few years. Her deliverables for me include company logo designs, digital artworks, stationery and corporate gift designs, full sized vehicle wraps and branding elements. She is very detailed oriented. As a client she will understand my requirements and objectives before proposing the design iterations.

Johnson Lam
Founder, KakiDIY

Yes, I can't wait to work together!

We know your time is very important. Let's take out the guesswork and jump on a call to see if our services are a good fit for your needs. We can't wait to hear from you!

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